back to the drawing board
These Backfired Corporate Rebrands Are Proof That Sometimes, Nobody In The Meeting Is Paying Attention
From typeface fiascos to a public vote on going back to an old design — sometimes change is good, sometimes it's a disaster.
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It's not the nicest thing to laugh at others' mistakes, but sometimes you can't help yourself. Maybe there's room for more snideness when it comes to big brand redesigns. You know there were at least a handful of people involved who sat with these decisions for weeks, if not months, and then decided to green light them — only for their project to end up on Redditor onlyahippowilldo's recent thread, which asked netizens what they thought the "dumbest corporate rebranding" was.
Including a beverage (allegedly) being renamed due to a sports league and more, here are some tales from the corporate world of branding and design that may teach you a lesson in the long run.
The streaming service Max, which was FKA HBO Max and HBO Go
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The social media app X, which was FKA Twitter
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The public research university Western Sydney University, which was FKA the University of Western Sydney
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When the people of New Zealand voted back their old flag despite spending millions on a new option
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Tropicana's juice carton packaging fiasco
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Telecommunications company Comcast which does business as Xfinity
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When Gap made a little typeface error
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The carbonated beverage Starry, which was FKA Sierra Mist
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Via Reddit.
[Image: YouTube]